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Brand Bonding: Creating Collaborative Content With Your Fans

Some examples of the music industry leveraging on Social Media to connect and bond with their consumers: Fans. http://oneframeoffame.com/

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Who owns my information?

How much information are you giving to Social Networks? When asked about the information we provide to Social Networks, most of us think about the marketing insights we give to the system. This...

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Would charging for Facebook/Twitter make it a sustainable business model?

All the following discussion is merely assumptions of what would happen… Maybe for the people above 25, Generation X or Digital Inmigrants, it makes sense to pay a reasonable amount of money to...

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The Cash Behind Social Gaming: Farmville

Social gaming definitely opens the door to a new market. A few of days ago I ran into this article “Bing Quintupled Its Facebook Fan Base By Bribing People With FarmVille Cash” and it immediately came...

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Don’t Invest Money In “Getting” More Facebook Fans

Interacting with clients that hire me to create a Social Media campaign for them, I often find myself explaining the hen-chicken dilemma. How is the hen-chicken thing related to Social Media? Well,...

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Best Mobile Marketing Campaigns: Knorr

Mobile phones are allowing marketers around the world to take a step closer to consumers by making it possible to reach consumers at what I call “the moment of need”. The moment of need is pretty...

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Google vis-a-vis Facebook

This graph summarizes some key highlights of the business evolution of Facebook compared to Google. Now, with this in mind, can you imagine how would a Google + Facebook alliance look like? What will...

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How to use Twitter for Research?

While Facebook is about your friends, Twitter is about following people and topics you are interested in. That said, Twitter can also be used as a research tool. As some of you know, I am a Lab...

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The A-B-C of Twitter

Different from e-mail and Facebook, Twitter is not about keeping your profile ‘private’, of course you can set it private, but the essence of Twitter is that it is an open source of information....

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What’s so cool about Pinterest?

This is what I think is very cool about Pinterest. But before answer this question, have you ever said something along the lines “hey, can you send me the link?” or “sure, I’ll send you the link”....

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